Mastering Consultations: Understanding Your Client’s Desires

The consultation is an important first step for every salon service. Without consultations, stylists wouldn’t know what their clients want, and the clients wouldn’t know what to expect. The result would be a whole lot of unhappy customers with unmet expectations.

Consultations prevent these situations from happening. They allow stylists to understand their clients’ desires and expectations, which in turn helps them deliver satisfactory services.

But just having an initial meeting isn’t enough; you need to master the art of consultations if you want to truly understand your client’s desires and provide them with the best experience possible. So, how can you do precisely that?

Start With a Warm Welcome

When your client walks into your salon, don’t greet them with a monotone “hello.” Instead, make them feel welcome and comfortable right away. Offer them a drink, show them to the waiting area, and engage in some small talk while they wait for their appointment. This will help ease any nerves they may have and create a friendly and relaxed atmosphere for the consultation.

Ask Open-Ended Questions

During the consultation, it’s important to ask open-ended questions to encourage your client to speak freely about their desired look. Instead of asking yes or no questions, try using phrases like “tell me more about what you’re looking for” or “how do you envision your lashes or brows?” This will give your client the opportunity to fully express their desires and expectations.

Listen Closely

While your client is speaking, make sure you listen closely and take notes if needed. This should be a time for you to understand your client’s needs, not a time for you to talk about yourself or your salon. Pay attention to their tone of voice, body language, and any specific details they mention so you can ensure you provide them with the right services.

Offer Professional Insights

Once you’ve gathered enough information, share your expert advice. If a client wants something that might not work well for them, gently guide them toward a better option. Use your knowledge to enhance their vision while keeping their preferences in mind.

Confirm and Clarify

Before starting the service, summarize the key points discussed. Confirm the agreed-upon service plan to ensure you’re both on the same page. This step helps you avoid any misunderstandings and reassures the client that you’ve listened to their desires.

Mastering consultations is all about communicating and understanding your client’s desires. By following these steps, you can make sure each client has a great experience at your salon.

If you’re looking to go above and beyond for your clients, consider using the Elleebana brow lamination kit from Lash and Beauty Store. The Elleeplex Profusion system is vegan, cruelty-free, and offers some of the fastest processing times on the market. Its gentle formula makes it safe for most clients, including those with sensitive skin. By using the best products and following these consultation tips, you can take your beauty business to new heights and leave your clients feeling satisfied and pampered.